course name:
Digital Marketing
Duration:
2 Years.
Eligibility:
a person must have graduated from high school (10+2) with 50% total marks in any stream, science, commerce, and arts. If an individual wants to get a diploma in digital marketing, they need to have an aggregate of 50% marks in their class 12th.
About course:
Digital marketing encompasses all marketing efforts using electronic devices and the internet. Businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers. Key components include search engine optimization (SEO), content marketing, social media marketing, pay-per-click (PPC) advertising, and email marketing. Digital marketing allows for targeted, data-driven campaigns, providing insights into consumer behavior and campaign performance in real-time. Its adaptability and scalability make it a cost-effective choice for businesses of all sizes, enabling them to reach a global audience and personalize interactions to drive engagement and conversions.
Scope:
The scope of digital marketing is vast and continually expanding. It plays a crucial role in the modern business landscape due to the increasing shift towards online activities. Emerging technologies like artificial intelligence, machine learning, and big data analytics are enhancing the effectiveness of digital marketing strategies. Trends such as influencer marketing, video content, voice search optimization, and interactive content are gaining traction. As businesses recognize the importance of a robust online presence, the demand for skilled digital marketers is growing. This field offers diverse career opportunities, from content creation and social media management to data analysis and SEO specialization, making it a dynamic and promising industry.